Website development for a
Property Renovation Company

Customer

Imperium Stroy is only 3 years on the market but managed to complete more than a dozen ambitious projects, both residential and commercial premises.

The founders Roman and Maxim have impressive experience in the industry of renovation. Each year the company adds new projects into the portfolio keeping up the quality of their work.

www.imperium-stroy.ru

Objectives

Imperium Stroy came to WebEvolution with a need for a modern website. The company was looking to unchallenged and improve SEO (search engine optimization) and a unique competitive advantage.

PROTOTYPING

Market research: we collect data on the renovation market in St. Petersburg. First, we conducted a detailed conversation with the customer and analyzed their direct competitors. We paid special attention to the compilation of the semantic core: we studied search queries, user preferences, and expectations.

All gathered information became the foundation for the structure development. For each search query in the Services section, we have developed a landing page to increase conversions and gain SEO benefits. We also created a Blog area to drive business growth through articles.

DESIGN

We start with a design concept of the homepage. Afterwards we apply the same style throughout pages. We managed to balance convenience and simplicity and usability with desired animated components in mind.

We designed a dark palette background website over competitors’ pale background color to ensure differentiation in a crowd of competitors.

MOBILE & TABLET EXPERIENCE

After the designed desktop version we adapted each page to be mobile optimized and friendly.

DETAILS

We helped the client to define and formulate their USP to attract and retain customers.

Content: We came up with the idea to emphasize the advantages of the company through the founders’ personal stories to create a significantly stronger visual story.

SEO: We have created unique content for SEO-promotion.

The website is built in the latest version of CMS Umbraco version 8 which is even more convenient and understandable - the customer can easily add and edit new pages.