Website Development Case Study:
residential real estate agency “Med”

The residential real estate market is growing and competition is fierce. It is no longer enough for realtors and agencies to do their job efficiently and know the market. In search of new customers, you definitely need a modern website driving traffic to a landing page convenient for visitors and users.

We have already created more than one website for real estate agencies. So we applied our expertise to create an effective product to attract new customers.

CLIENT

A well established Real Estate Agency "MED" works with "comfort" and "comfort +" class apartments in new buildings in St. Petersburg and Leningrad region. The company has been in operation for only two years - but during this time it has already established itself as true professionals in their field and experts in the real estate market.

"MED" works directly with trusted developers, which allows them to offer clients a selection of more than 55K properties. The agency has its mortgage department, which has established cooperation with several banks. Therefore, "MED" can provide favorable mortgage program conditions.

One of the main features of the "MED" Real Estate Agency is that their services are free of charge for buyers. The agency is there to help you choose and select based on users' requirements free of charge. How so? The secret is that agency employees are paid directly by developers, who are interested in buyers. Therefore, it is very profitable for potential buyers to use this agency.

www.cn-med.ru

Challenge

This real estate agency already had an existing website.
It was a classic one-page landing with insufficiently detailed services descriptions, low conversions, and poorly suited for SEO promotion. The old brochure website needed a modern upgrade to help them promote their new image and to attract new customers.

What did we do?
Stage 1: develop a new website structure.
Webevolution built a multi-page to accommodate the agency's property listings. Most critical consideration was given to the website’s page architecture and ease of navigation, to ensure that users were able to quickly find a property based on requirements

Stage 2: create an attractive user-friendly inquiry form.
Previously, it was hard to convert visitors to provide their contact details, and we had to fix this problem. It was essential to show all services of the company offered: consultation, mortgage programs, assistance in property search by parameters, all-inclusive deal support, and arrangements, etc.

Stage 3: synchronize
The biggest and interesting development challenge for this project was to synchronize a large properties database with tens of thousands of listings.

DESIGN

From a design perspective, our mission was to create a modern, professional, and bold web design.

We identified all of the customer's requirements. Analyzed direct competitors - other real estate agencies in St. Petersburg - to create an advantageous website to stand out taking into account their pitfalls.

Then we created an information model to represent concepts and the relationships of the elements: pages, buttons, illustrations. Once the website design was agreed with the customer we proceeded to draft a web design and the layout.

PROTOTYPING

We created a selling landing page with a short property portfolio linked to its full version on a separate page. To browse the catalog effectively we added a search filter.

We visually depicted how a client navigates a website. To create credibility and build trust among the visitors, we have added photos of the employees and customer reviews linked to social media. So anyone can validate the review authenticity by contacting the author.

We also integrated a map to display multiple available properties. By clicking on each property users can see additional information about the layouts of each apartment.

Additional tools to increase conversion: added a callback order form and an easy-to-use mortgage calculator that automatically lists available mortgage programs within budget.

Moreover, we have created a company's blog allowing them to regularly post new blog articles.

DESIGN

The website design turned out to be light. The simplified white-blue-gray color palette associated with innovation, professionalism, and reliability. There is a minimum of distracting interface elements not to confuse the users, who visit the website to browse the catalog to view a range of properties and check out how terms are generally handled.

We also balanced out the website with high-quality photography for the site in the general style.

ADAPTABILITY

The website of the real estate agency "MED" Displays beautifully on multiple screen sizes:

  • Desktop
  • Tablet
  • Smartphone

DETAILS

A project’s unique feature is its property database with a large number of real estate listings - several dozen residential complexes and 30K+ apartments. Listing them all online is time-consuming, complicated, and expensive. To solve this problem, we have developed an algorithm that uploads data from a third-party aggregator to the website.

To make everything work effortlessly we:

  1. Established daily synchronization with the real estate service ESBN.ru to provide information about new buildings and apartments upon request
  2. We converted the properties pages provided by this service from XML into ready-made website pages so that each element would be aligned in the style of the agency
  3. Designed and developed a complex element of the Catalog page using VUE JS
  4. Synchronized Yandex Maps API and REST API from CMS Umbraco
  5. Ensured the efficiency of more than 30K property pages and 200 pages with residential buildings.

USE THIS CASE STUDY

The case can be useful for property realtors and real estate agencies with a website that does not generate enough leads. This project showed how to create a real estate website design attractive to buyers, and make it functional, convenient, and encouraging to get in touch.