Website Development Case Study:
residential real estate agency “Honey”
The residential real estate market is growing and competition is fierce. It is no longer sufficient for realtors and agencies to do their job efficiently and know the market. In search of new customers, you definitely need a modern website driving traffic to a landing page convenient for visitors and users.
We have already created more than one website for real estate agencies. So we applied our expertise to create an effective product to attract new customers.
From a design perspective, our mission was to create a modern, professional, and bold web design.
We identified all of the customer's requirements. We analyzed direct competitors - other real estate agencies in St. Petersburg - to create an advantageous website to stand out, taking into account their pitfalls.
Then we created an information model to represent concepts and the relationships of the elements: pages, buttons, illustrations. Once the website design was agreed with the client, we proceeded to draft a web design and the layout.
We created a selling landing page with a short property portfolio linked to its full version on a separate page. To browse the catalog effectively we added a search filter.
We visually depicted how a client navigates a website. To create credibility and build trust among the visitors, we have added photos of the employees and customer reviews linked to social media. So anyone can validate the review authenticity by contacting the author.
We also integrated a map to display multiple available properties. By clicking on each property, users can see additional information about the layouts of each apartment.
Additional tools to increase conversion: we added a callback order form and an easy-to-use mortgage calculator that automatically lists available mortgage programs within visitors’ budgets.
Further, we created a company's blog allowing them to regularly post new blog articles.
The website design turned out to be light. The simplified white-blue-gray color palette associated with innovation, professionalism, and reliability. There is a minimum of distracting interface elements not to confuse the users, who visit the website to browse the catalog to view a range of properties and check out how terms are generally handled.
We also balanced out the website with high-quality photography for the site in a general style.
The website of the real estate agency “Honey" displays beautifully on multiple screen sizes:
A project’s unique feature is its property database with a large number of real estate listings - several dozen residential complexes and 30,000+ apartments. Listing them all online is time-consuming, complicated, and expensive. To solve this problem, we have developed an algorithm that uploads data from a third-party aggregator to the website.
To make everything work effortlessly, we:
- Established daily synchronization with the real estate service ESBN.ru to provide information about new buildings and apartments upon request
- Converted the properties pages provided by this service from XML into ready-made website pages so that each element would be aligned in the style of the agency
- Designed and developed a complex element of the Catalog page using VUE JS
- Synchronized Yandex Maps API and REST API from CMS Umbraco
- Ensured the efficiency of more than 30,000 property pages and 200 pages with residential buildings.
USE THIS CASE STUDY
This case study can be useful for realtors and real estate agencies with a website that does not generate enough leads. This project showed how to create a real estate website design attractive to buyers, and make it functional, convenient, and encouraging to get in touch.